Mark Twain said that Wagner wrote music that was better than it sounds.
It's an interesting way to think about marketing. Is your product better than it sounds, or does it sound better than it is?
We call the first a discovery, something worthy of word of mouth. The second? Hype.
via sethgodin.typepad.com
I got the above blog post, which I do every day, from author Seth Godin. It got me thinking about CrossFit and our brand name. Is CrossFit better than it sounds, or does it sound better than it is? In my experience, CrossFit is way better than it sounds. There simply is no comparison with any other strength and conditioning program for the methodology and results. No matter who you are, what age, fit, unfit, former athlete, or Olympic athlete, CrossFit will benefit you in more ways than you can imagine. All you have to do is try it.
We're going to give those who haven't tried CrossFit a chance to do so next month during Guest Days. Stay posted to our blog for more info on dates.
Early a.m. class going hard and fast with some overhead work.